YEAR:
2025
PROJECT:
School Project, Third Year
Motion Graphics Package
about.
Athenas Esports was created as a female-focused League of Legends esports tournament. The brand draws inspiration from Athena, the ancient Greek goddess of wisdom, strategic warfare, craftsmanship, and reason, these are qualities that closely reflect the skills and tactics players use in League of Legends.
In Greek mythology, Athena is also often associated with a small owl, which traditionally accompanies or represents her. Competitive gaming and e-sports are high-energy, fast-paced environments the music and transitions were specifically chosen to meet those requirements.
Colour Palette, Typography and Iconography
Although the brand name is inspired by Greek mythology, I didn’t want that influence to dominate or make the identity feel exclusively mythological. Instead, I focused on bold, vibrant colors, primarily purple and pink to convey energy and empowerment. A heavy-weight sans-serif typeface was chosen to unify the visual direction, while the iconography introduces contrast through lighter, more refined line work in the illustrations.
more to explore.
more to explore.
YEAR:
2025
PROJECT:
School Project, Third Year.
Motion Graphics Package
about.
Athenas Esports was created as a female-focused League of Legends esports tournament. The brand draws inspiration from Athena, the ancient Greek goddess of wisdom, strategic warfare, craftsmanship, and reason, these are qualities that closely reflect the skills and tactics players use in League of Legends.
In Greek mythology, Athena is also often associated with a small owl, which traditionally accompanies or represents her. Competitive gaming and e-sports are high-energy, fast-paced environments the music and transitions were specifically chosen to meet those requirements.
Colour Palette, Typography and Iconography
Although the brand name is inspired by Greek mythology, I didn’t want that influence to dominate or make the identity feel exclusively mythological. Instead, I focused on bold, vibrant colors—primarily purple and pink—to convey energy and empowerment. A heavy-weight sans-serif typeface was chosen to unify the visual direction, while the iconography introduces contrast through lighter, more refined line work in the illustrations.
YEAR:
2025
PROJECT:
School Project, Third Year.
Motion Graphics Package
about.
Athenas Esports was created as a female-focused League of Legends esports tournament. The brand draws inspiration from Athena, the ancient Greek goddess of wisdom, strategic warfare, craftsmanship, and reason, these are qualities that closely reflect the skills and tactics players use in League of Legends.
In Greek mythology, Athena is also often associated with a small owl, which traditionally accompanies or represents her.
Competitive gaming and e-sports are high-energy, fast-paced environments the music and transitions were specifically chosen to meet those requirements.
Colour Palette, Typography
and Iconography
Although the brand name is inspired by Greek mythology, I didn’t want that influence to dominate or make the identity feel exclusively mythological. Instead, I focused on bold, vibrant colors—primarily purple and pink—to convey energy and empowerment. A heavy-weight sans-serif typeface was chosen to unify the visual direction, while the iconography introduces contrast through lighter, more refined line work in the illustrations.