The Keg is widely recognized for its premium steakhouse experience.

In this project, I had to reimagine the brand as a fast casual dining concept designed for speed, accessibility, and convenience while still maintaining The Keg’s strong identity and reputation.

The challenge was to create a branded identity system supporting digital touchpoints that extend The Keg brand into this new category. The project emphasizes branding and menu design for digital screens, with supporting applications for packaging and social media storytelling

Objectives:

• Develop a sub-brand identity that works in harmony with The Keg’s existing logo.

• Design a digital menu board system that balances legibility, clarity, and strong brand expression.

• Apply the sub-brand identity to packaging and social media stories to demonstrate adaptability. social media stories to demonstrate adaptability.