ROLE:
Production Designer
LEAD DESIGNER:
Catherine Chambers
AGENCY:
Cinnamon Toast Creative + Strategy
Morguard Marketing Campaign
about.
Morguard’s Family Cluster represents a diverse portfolio of eight shopping centres across Canada, serving a wide range of families and individuals. During the COVID-19 pandemic, Morguard launched the “What’s Your Shopping Joy?” campaign to bring families back into the malls. While effective at the time, the campaign has not evolved, and additional initiatives have lacked cohesion and consistency.
Looking to the future, Morguard is seeking a refreshed marketing strategy that elevates its brand presence, strengthens audience connection, and delivers compelling, flexible campaigns that each mall can customize to suit its
own community.
Sevenoaks Door Hour Decals Generic Kit
Sevenoaks Door Hour Decals Generic Kit
Sevenoaks Door Hour Decals Generic Kit
Door Hour Decals Including Generic, Spring and Fall Kit
Contribution to the Project
For this project Assisted in the execution, layout refinement, and preparation of final assets based on established creative direction.
I worked in a total of 12 Door Hour Decals, 12 Directory Signages, 3 letterhead designs and 1 Electronic Newsletter template
Sevenoaks Urban Planet and Centre Court Front and Back Directory Signage
Letterheads and Electronic Newsletter Template
more to explore.
Letterheads and Electronic Newsletter Template
ROLE:
Production Designer
LEAD DESIGNER:
Catherine Chambers
AGENCY
Cinnamon Toast Creative + Strategy
Morguard Marketing Campaign
about.
Door Hour Decals Including Generic, Spring and Fall Kit
Morguard’s Family Cluster represents a diverse portfolio of eight shopping centres across Canada, serving a wide range of families and individuals. During the COVID-19 pandemic, Morguard launched the “What’s Your Shopping Joy?” campaign to bring families back into the malls. While effective at the time, the campaign has not evolved, and additional initiatives have lacked cohesion and consistency.
Looking to the future, Morguard is seeking a refreshed marketing strategy that elevates its brand presence, strengthens audience connection, and delivers compelling, flexible campaigns that each mall can customize to suit its own community.
Contribution to the Project
For this project Assisted in the execution, layout refinement, and preparation of final assets based on established creative direction.
I worked in a total of 12 Door Hour Decals, 12 Directory Signages, 3 letterhead designs and 1 Electronic Newsletter template
Sevenoaks Urban Planet and Centre Court Front and Back Directory Signage
ROLE:
Production Designer
LEAD DESIGNER:
Catherine Chambers
AGENCY:
Cinnamon Toast Creative + Strategy
Morguard Marketing Campaign
about.
Morguard’s Family Cluster represents a diverse portfolio of eight shopping centres across Canada, serving a wide range of families and individuals. During the COVID-19 pandemic, Morguard launched the “What’s Your Shopping Joy?” campaign to bring families back into the malls. While effective at the time, the campaign has not evolved, and additional initiatives have lacked cohesion and consistency.
Looking to the future, Morguard is seeking a refreshed marketing strategy that elevates its brand presence, strengthens audience connection, and delivers compelling, flexible campaigns that each mall can customize to suit its own community.
Door Hour Decals Including Generic, Spring and Fall Kit
Contribution to the Project
For this project Assisted in the execution, layout refinement, and preparation of final assets based on established creative direction.
I worked in a total of 12 Door Hour Decals, 12 Directory Signages, 3 letterhead designs and 1 Electronic Newsletter template
Sevenoaks Centre Court Front and Back Directory Signage
Sevenoaks Urban Planet Front and Back Directory Signage
Letterheads
Electronic Newsletter Template
