YEAR:
November 2025
PROJECT:
School Project
TOOLS:
Illustrator, Photoshop & InDesign
Bike for Lupus Research Funding Campaign
about.
Cycling events can inspire communities, raise awareness, and fund critical causes. In this project, I had to create the complete brand identity for a fictional charity bike ride that supports a cause.
The goal was to create a brand identity that would unify all visual touchpoints and communicate both the spirit of the event and the importance of the cause. The campaign had to inspire participation, encourage community connection, and feel professional enough to exist in a real-world fundraising campaign.
I decided to do mine for Lupus Research Funding. Research shows it takes approximately 6 years for a patient to be diagnosed with lupus mainly because it's known as "The great imitator" and can be misdiagnosed with other illness. A majority (63%) of people with lupus surveyed report being incorrectly diagnosed. Of those reporting incorrect diagnosis, more than half of them (55%) report seeing four or more different healthcare providers for their lupus symptoms before being accurately diagnosed. (lupuscanada.org)
Brand Development
“Miles of Discovery” was chosen as the brand name because it connects more deeply to the patient journey towards their diagnosis.
The word “discovery” can hold different meanings for each individual, it could represent finally understanding the cause of their symptoms or receiving a diagnosis after a long and uncertain path.
For the brand development, I chose to work with a purple colour palette, as it is strongly associated with lupus awareness. I kept the palette monochromatic to maintain a cohesive and recognizable identity. For the logo, I combined a delicate script typeface and added the visual element of butterfly wings commonly recognized as the main symbol of lupus awareness, and added a subtle reference to bicycle handlebars. The goal was to create a brand that is immediately recognizable, allowing viewers to quickly understand that the event is a cycling initiative supporting lupus awareness.
more to explore.
more to explore.
Brand Development
“Miles of Discovery” was chosen as the brand name because it connects more deeply to the patient journey towards their diagnosis.
The word “discovery” can hold different meanings for each individual, it could represent finally understanding the cause of their symptoms or receiving a diagnosis after a long and uncertain path.
For the brand development, I chose to work with a purple colour palette, as it is strongly associated with lupus awareness. I kept the palette monochromatic to maintain a cohesive and recognizable identity. For the logo, I combined a delicate script typeface and added the visual element of butterfly wings commonly recognized as the main symbol of lupus awareness, and added a subtle reference to bicycle handlebars. The goal was to create a brand that is immediately recognizable, allowing viewers to quickly understand that the event is a cycling initiative supporting lupus awareness
YEAR:
November 2025
PROJECT:
School Project
TOOLS:
Illustrator, Photoshop, InDesign
Bike for Lupus Research Funding Campaign
about.
Cycling events can inspire communities, raise awareness, and fund critical causes. In this project, I had to create the complete brand identity for a fictional charity bike ride that supports a cause.
The goal was to create a brand identity that would unify all visual touchpoints and communicate both the spirit of the event and the importance of the cause. The campaign had to inspire participation, encourage community connection, and feel professional enough to exist in a real-world fundraising campaign.
I decided to do mine for Lupus Research Funding. Research shows it takes approximately 6 years for a patient to be diagnosed with lupus mainly because it's known as "The great imitator" and can be misdiagnosed with other illness. A majority (63%) of people with lupus surveyed report being incorrectly diagnosed. Of those reporting incorrect diagnosis, more than half of them (55%) report seeing four or more different healthcare providers for their lupus symptoms before being accurately diagnosed. (lupuscanada.org)
Brand Development
“Miles of Discovery” was chosen as the brand name because it connects more deeply to the patient journey towards their diagnosis.
The word “discovery” can hold different meanings for each individual, it could represent finally understanding the cause of their symptoms or receiving a diagnosis after a long and uncertain path.
For the brand development, I chose to work with a purple colour palette, as it is strongly associated with lupus awareness. I kept the palette monochromatic to maintain a cohesive and recognizable identity. For the logo, I combined a delicate script typeface and added the visual element of butterfly wings commonly recognized as the main symbol of lupus awareness, and added a subtle reference to bicycle handlebars. The goal was to create a brand that is immediately recognizable, allowing viewers to quickly understand that the event is a cycling initiative supporting lupus awareness.
YEAR:
November 2025
PROJECT:
School Project
TOOLS:
Illustrator, Photoshop, InDesign
Bike for Lupus Research Funding Campaign
about.
Cycling events can inspire communities, raise awareness, and fund critical causes. In this project, I had to create the complete brand identity for a fictional charity bike ride that supports a cause.
The goal was to create a brand identity that would unify all visual touchpoints and communicate both the spirit of the event and the importance of the cause. The campaign had to inspire participation, encourage community connection, and feel professional enough to exist in a real-world fundraising campaign.
I decided to do mine for Lupus Research Funding. Research shows it takes approximately 6 years for a patient to be diagnosed with lupus mainly because it's known as "The great imitator" and can be misdiagnosed with other illness. A majority (63%) of people with lupus surveyed report being incorrectly diagnosed. Of those reporting incorrect diagnosis, more than half of them (55%) report seeing four or more different healthcare providers for their lupus symptoms before being accurately diagnosed.
(lupuscanada.org)
