Athenas Esports was created as a female-focused League of Legends E-Sports tournament.

The brand draws inspiration from Athena, the ancient Greek goddess of wisdom, strategic warfare, craftsmanship, and reason, qualities that closely reflect the skills and tactics players often rely on and use in the game League of Legends.

In Greek mythology, Athena is also often associated with a small owl, which traditionally accompanies or represents her. Competitive gaming and e-sports are high-energy, fast-paced environments the music and transitions were specifically chosen to meet those requirements.

Objectives

• Develop a cohesive, original motion graphics package for a competitive gaming tournament.

• Demonstrate an understanding of visual trends in esports branding and animation.

• Apply consistent design and animation principles across multiple digital assets.